What is a classic tee? A soft, unique, long lasting, quality garment with a physiological tie to an individual’s desire or need. Tees have always been a reflection of one's lifestyle, views, or individuality. Over the past 5-10 years, the expression a tee makes has become a dominate buying motive to increase ones individuality and, on many levels, status symbol. Trends and fads will always remain present in the marketplace for garments and clothing, but classic or timeless style will survive the longevity if certain principles are followed.
First and foremost, the design of a shirt is what draws in the consumer. The uniqueness of an article of clothing is what catches the eye and appeals to an individual's creativity and desire to spread to the world. Whether it be a design, message, or status symbol, most consumers purchase clothing as a reflection of ones creativity or message they want to relay to the world they live in.
The second aspect of a classic tee is that it should be one of the most comfortable shirts you own. The one you want to wear every single day. Most individuals have a shirt in their closet that will never get discarded. Usually it is for one of two reasons:
a. It has a personal tie to a place, event, or time that triggers a memory, feeling, or
emotion.
b. It has a unique physical feel (thin, soft, warm, lightweight, or heavy duty)
For either attribute, they both create the same reason for the individuals choice to attribute value to the garment; the way they make a person feel. As far as the texture of the shirt is concerned, many people purchase clothing based on want and needs, with most people try to find a balance between both. Northerners find more value in heavier clothing to protect against the elements of nature with Southerners valuing a thinner garment to deal with the same. Yet, both purchases have the same dominate buying core... functionality as well as comfortability.
Going hand in hand with comfortability, quality of clothing completes the third principle of a classic tee. The quality of the tee does two major things for the mindset of the customer. A tee that still looks the same and retains the same look and feel even after multiple washes and everyday wear and tear, builds the consumers trust in the brand. Once the trust has been built in the quality of the product, you have a customer that will stand by you for life.
When all of these three main aspects come together, you have Roguelephant. A soft, well made, uniquely classic t shirt that will be in wardrobe rotation for years to come.
Wednesday, 04 April 2012 16:49
Back to the Basics
Written by Jack-
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